We had to establish a baseline for AyA Kitchen Gallery due to the lack of past online activity. We analyzed the type of ads that were being run on Google and Facebook by competitors in the Toronto Area.
Using the data collaborated in the analysis, we identified keywords (Google Adwords), targeting parameters and creative optimization (Facebook) and developed a design for an optimal landing page.
The landing page is the true deciding factor for converting prospects into customers. We found most competitors did not have a dedicated landing page, and their websites were quite messy; therefore, the landing page establishment was a prime opportunity.
Our analysis and implementation resulted in achieving an average of 2000 monthly visitors and 42 qualified leads per month. Using our services resulted in a 23X ROI for AyA Kitchen Gallery.